Goop
Santa Monica, CA | 2020
Role Designer - concept and design development
With Rapt Studio
The collaborative and entrepreneurial spirit of the Goop brand and its employees is captured in a design that feels like home. We focused largely on departmental adjacencies across merchandising, content, and creative teams, strategically arranging functional development spaces to facilitate experimentation amongst teams. Public facing spaces such as the showroom and test kitchen provide brand insight to visiting clients and online viewers.
