Mexico City
115 SF Mural
Photography by Luis Lemus
I developed custom iconography to represent the company’s core industries -- books, cars and motorcycles, hotels, and housing.
These symbols are woven into a gridded composition inspired by the symmetry and stepped edges found in traditional Mexican embroidery and beadwork, merging cultural reference with contemporary form and palette.
Mexico City
115 SF Mural
I developed custom iconography to represent the company’s core industries -- books, cars and motorcycles, hotels, and housing.
These symbols are woven into a gridded composition inspired by the symmetry and stepped edges found in traditional Mexican embroidery and beadwork, merging cultural reference with contemporary form and palette.
Mexico City
115 SF Mural
I developed custom iconography to represent the company’s core industries -- books, cars and motorcycles, hotels, and housing.
These symbols are woven into a gridded composition inspired by the symmetry and stepped edges found in traditional Mexican embroidery and beadwork, merging cultural reference with contemporary form and palette